Wednesday, November 7, 2007

Vince And Larry: The Crash Test Dummies

What ever happened to our beloved Crash Test Dummies? I am not speaking of the band folks, I am speaking of the two characters that we used to see on television during the late 80's and 90's. I did some research on them. The whole purpose was to get people to use their seatbelt. Did it work? Indeed it did. In 1994, the seatbelt usage went from 21% to 73%. Thats a big increase. But what ever happened to these two actors that worked to the Department of Transportation?

Seems too sad that they were retired in 1999. The new slogan is no longer "You Can Learn a Lot From a Dummy, Buckle Your Safety Belt. It is now: Buckle up. Always. Well does that still seem like a quick catch phrase? I would like to see the difference from the time they switched the slogan and retired Vince and Larry to possibly in 2001 or so. If there was a increase, decrease, or stabilization in persons wearing seat belts.

Anyhow, I saw a bumper sticker for these guys on the refrigerator today and wanted to give them a good woot shout out to them for helping our government succeed in a great campaign to help people protect themselves if a crash occurred.


No comments: